Okay, so you've probably heard of Scott, That Guy With the Nametag . Yep, he wears it everyday, even in the shower! His book is all about how to create an unforgettable brand that MAGNETIZES more business. He's got great tips for anyone who is trying to sell something, and his big thing is APPROACHABILITY. Thus the nametag.
You know what else is cool? His book originated in posts he put on his blog. Go, bloggers, go!
"don't be different, be unique"