Every couple of years I create a new business card.
FRESH DELICIOUS was released, my cards said on the front "Poetry is Delicious." and on the back featured a poem from the book.
Every time I design a card, I incorporate the color RED -- because once upon a time I read an article that reported the results of a business card experiment, and the most memorable cards all featured red.
This year my main reason to create a new card was the quest for accuracy -- I have a new mailing address! And as I have 3 books releasing within a year, I felt that instead of tying the card design to a particular title, I might get more mileage out of a more general approach.
A general approach -- with the color red.
... and... there's a little surprise on the back that I'm not going to reveal, but if we meet in person, please ask me for a card and I'll share it with you! xo