Wednesday, September 2, 2009
M IS FOR MARKETING
We don't usually think of it that way, but just as soon as we write the first sentence, we have engaged in marketing. And then when you write a query letter, I mean, all that is, is marketing. Then comes the book, and the marketing multiplies exponentially.
Fortunately, even if you're like me and know zip about marketing going in, there are lots of ways to educate yourself. I am especially indebted to Kay Cassidy, author of THE CINDERELLA SOCIETY for arranging online classes with these two wonderful people: Jenn Stark the Branding Expert and Louise Knot Ahern, PR Guru Extraordinaire. Take these classes. Seriously, you will NOT regret it.
Of course there are lots of resources on the web, including Shelli Wells at Market My Words and R. L. LaFevers and Mary Hershey at Shinking Violet Promotions (marketing tips especially for us introverts!).
It can be really tough to fit in the marketing pieces, especially when it is not something that comes naturally to you. (Me, raising my hand!) But it is essential. What good is having a book if no one knows about it?
The point of writing is and always will be to communicate. And marketing is the vehicle to get your words in the hands of others. So go out there and work it, writers!